Pet food draws big-name investment, private equity focus

The pet food and pet care markets have been attracting outside investment interest for well over a decade, writes Debbie Donaldson-Phillips. She says you know an industry has seized the spotlight when it earns the attention of a large and well-known investment firm like Morgan Stanley.

Morgan Stanley recently released a report on the pet industry, predicting the U.S. market to nearly triple in size, to US$275 billion, in less than 10 years (2030).”

Source: Pet Food Industry, August 5, 2021. Link. Morgan Stanley’s economic and housing research teams estimate the “growth trend of U.S. pet ownership more than tripled during the pandemic,” accompanied by necessary spending on pet food, pet products, veterinary care and more.