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The pet dental and oral care segment is expanding beyond the traditional bone-type products for dogs, writes Lindsey Beaton. She says dog and cat owners are more educated on the importance of oral care and are interested in making dental care more convenient. The trends are giving rise to supplement chews, powders and functional foods.
Science and convenience will drive innovation in the oral care market, Beaton asserts. We noted the quote from Michelle Dulake, DVM, indicating she sees pet dental care moving toward a more holistic microbiome-focused approach.
Source: PETFOOD Industry, August 2025. Link.
The pet dental space is overdue for innovation . . . too focused on surface-level fixes instead of tackling the underlying causes.” – Mike Watt
INSIGHTS: Comprehensive oral health assessments and treatment, also known as COHAT, is considered good practice at every exam. As OTC products grow, veterinary teams need to consider asking about what dogs and cats are receiving at home.
Also see: Search results for: oral care, AHD Archives. Link. “Advancing oral care at home, COHAT in the veterinary hospital” resources from AHD Sponsors Addison Biological Laboratories and ASPCA® Pet Health Insurance Group can be found in past posts in the AHD library.