This blog post from Packaging Digest exposes even more reasons to consider personalized resources and tools for clients of veterinary hospitals. While the article is about the Just Right brand from Purina there is context here for veterinarians, practice managers and vet teams to consider as they interact with clients. Using photos in web tools and in digital medical files could enhance client satisfaction.
Source: Packaging Digest, November 9, 2015 blog post.
Brian Lester, director of marketing for Just Right by Purina, discloses the reasoning and reality behind the brand refresh. Just Right’s recent packaging updates bring an increased focus to what matters to our consumers most—their dog. By listening to detailed consumer feedback, we discovered that we had the opportunity to further exceed their expectations for a personalized experience by emphasizing their unique dog on our packaging, and that’s exactly what we did.