Early data from some sources indicated alcohol use was increasing during the work-from-home period brought on by the pandemic. Recent information shows it was skewed due to channel shifting and point of sale pricing variances.
You’ll be interested in the Nielsen analysis, as well as HR management guidance to reduce potential WFH abuse.
Source: HR Daily Advisor, June 1, 2020. Link. With 1 in 3 American employees admitting they are more likely to drink alcohol during working hours while quarantined, HR professionals must find a way to get ahead of this issue before it becomes problematic.
Source: Rebalancing the Covid-19 effect on alcohol sales, Nielsen, June 1, 2020. Link. Shelter-in-place restrictions have muted on-premise sales, and overall economic impacts to consumers and supply chain issues present challenges to a healthy retail sales outlook. Despite booming in-store and online sales, the reality is that the alcohol industry has a long road ahead to get to where conditions were before COVID-19.