FASCINATING! The AVMA is providing interactive maps to present different lenses to view the Covid-19 outbreak and its impact on veterinary medicine and veterinary professionals. The maps allow users to zoom in and out and hide or show specific data layers when more than one variable is shown. It is especially important to communicate proactively with clients about various … [Read more...]
Search Results for: discount
Rural Media Group announces new streaming service, RFD-TV Now (video)
Complimentary Sponsored Content RMG has just announced expanded streaming service under a new name: RFD-TV Now. It offers improved searchability, increased security, and added features such as the ability to “favorite” shows or binge watch them by season. This is good news for animal health pros who enjoy FarmHer, rodeos, horsemanship features, cattle topics like DocTalk, … [Read more...]
Free horse advice is worth what you pay for it
Not discounting internet and social relationships, Kaylon Sullins Robinson asserts there are questions that when asked online could lead you and your horse into a dangerous or unhealthy situation. She highlights three: Should I call the vet? How can I fix this? What bit should I use? Note that Robinson recommends calling the veterinarian or trainer in each of her … [Read more...]
Health problems can cause behavior changes in dogs
Carol Osborne, DVM, says a change in a dog’s normal behavior is a red flag. Most people assume that unusual behavior is caused by stress, boredom or some other external situation. However, it could also signal a medical condition. She discusses behavior aberrations and conditions that could be underlying causes. Source: Animal Wellness Magazine, January 26, 2020. Link The … [Read more...]
Opinion: A new decade begins
Our industry has experienced innumerable changes since the turn of the century. Some worth noting include: Resizing of major pharmaceutical companies and distributors through mergers and acquisitions Veterinary school graduates are now predominately female Expansion of corporate ownership of veterinary clinics Massive growth in the companion animal sectors … [Read more...]
Colostrum, first-lactation colostrum and quality decisions
First-lactation heifer colostrum has historically been considered to be of low quality which sometimes led to it being dumped. However, first lactation colostrum should not immediately be discounted as inferior as it may be just as high of quality as colostrum from older cows. The author discusses variables worthy of sharing with producers in face-to-face discussions, on social … [Read more...]
Be aware of accounts that eat your lunch
Randy MacLean explains distributors’ challenges of big accounts and the financial consequences of servicing them. It is a familiar story of top-line revenue versus cost-to-serve, fixed-cost conundrums that have long-been prevalent in animal health markets. It is also a situation common to livestock veterinary clinics and retailers that is exacerbated by ongoing consolidation … [Read more...]
VetPartners; Benefits of a loyalty program
Managing the client churn rate is important to develop and maintain practice income. Loyalty programs can be effective retention vehicles. Existing customers have the potential to spend more. A lot more!” Stacee Santi, DVM Source: VetPartners Blog, October 11, 2018. Link. Not all loyalty programs are created equal, and if you aren't strategic about it, you can easily build a … [Read more...]
Keep customers coming back
Lots of money, effort and time go into acquiring customers. But, not nearly enough thought goes into keeping them coming back. Sure, there’s the occasional offer or the “We’ve missed you” discount. All too frequently, we don’t pay attention unless they’re unhappy or turn up missing. Then, we get busy and try to get them back. Source: Hampton Roads Business Journal, June 21, … [Read more...]
Marketers need to focus on relevance, not loyalty
If your customer retention strategy relies on buying loyalty with rewards, rebates or discounts, it is coming at a high cost. And these days, it could also mean that you’re giving up something priceless: your relevance. That’s because the loyalty era of marketing, as we’ve known it, is waning. Instead, in this new era of digital-based competition and customer control, people … [Read more...]
5 reasons to monitor colostrum quality
You may think that we don’t need to discuss colostrum ever again. Phil Durst shares five reasons to routinely check test colostrum to better understand the variances in quality. Colostrum quality is the first step in making sure calves are protected and set up for success in life. Source: Dairy Herd Management, April 5, 2017. Why test colostrum quality? Here are some … [Read more...]
Influencer relationships can be tough to manage
It is hard to discount the value of advocacy and support from marketplace influencers. Marketers, however continue to find this segment difficult to manage. A recent report shows who are involved in making decisions about influencer, advocates or key opinion leaders. The report “Influence 2.0: The Future of Influencer Marketing digs into current influencer marketing … [Read more...]
Dr. Blach talks consolidation
Edward L. Blach, DVM, MS, MBA, shares perspective in the most recent Is My Practice Healthy? He says, “All around us we see consolidation. It is a fact of life, and one that impacts all of us.” Recent entries also cover vision, technology, budgeting and discounting. Sources: Is My Practice Healthy? Weekly Summary, January 8, 2017 Is My Practice Healthy? Weekly … [Read more...]
Price matters
The internet has significantly impacted price transparency and it also gives us a picture of price variability. Frank Rumbauskas speaks to salespersons in this article and recommends establishing a fair price that is not the absolute maximum discount. Source: B2C, December 15, 2016. If you’ve read my materials before, you know that I am very blunt about speaking the truth, … [Read more...]
Research helps identify quitting behaviors
The basic tenet of managing turnover is that everyone eventually leaves. But the “when” can feel like a mystery. Recent research shouldn’t be considered the only way to identify an employee on the verge of quitting, but it does point to a set of behaviors that, taken together, can provide a clue—and it discounts behaviors that have mistakenly been seen as tells. Source: … [Read more...]
Giving it away doesn’t work
“Giving discounts on the fly can backfire,” asserts Andy Roark, DVM. “Time and time again, it’s a habit that gets DVMs into trouble. Worse, it’s a practice that’s strangling struggling vet practices and damaging our profession as a whole.” Source: Dr. Andy Roark, May 21, 2016. Most vets understand that giving away products or services means the clinic makes less money. … [Read more...]
Praise sandwiches don’t work
“If you can’t say something nice, say nothing at all,” was likely taught to you by your parents. We’ve modified this coaching in business with "praise sandwiches”: criticisms wedged in between two generic compliments. Learn how this gives our brains indigestion. Source: Fast Company, April 14, 2016. Research has found that we remember concrete words like "chair" better than … [Read more...]
Ethics important when deciding on rebates, incentives
Doctors Messer, Peterson and Morgan provide perspective on the influence of animal health company rebates or incentives on product choices in this article. It reviews ethics and professional guidelines from AAEP and the AVMA plus the need for clinical diagnoses and VCPR. Source: Equine Veterinary Education, AE, February 2016, page III. (direct link unavailable) Certainly … [Read more...]
Setting your prices
Price-based costing, activity-based costing, cost-based pricing, fixed costs and turnkey costs are all terms that perplex most practitioners and practice managers. It might be said that pricing is a major cause of follicle stress and pattern baldness in veterinary hospital managers. Jokes aside, forming a strategy is critical to pricing for competitiveness and reasonable … [Read more...]