Increasing pet food prices have changed one aspect of pet food buying behavior for some pet owners. They are buying smaller packages of their preferred brands, saving money in the short term while missing out on bulk savings, according to NielsenIQ analysts.
Source: Petfood Industry, September 8, 2022. Link.
INSIGHTS: For inventory managers the shift to smaller package sizes is important for forecasting even though analysts indicate pet owners haven’t gone bargain shopping for value priced brands. Double check margins and mark-ups across all package sizes too.