Commentary
If people didn’t have pets or raise animals, would animal health pros have relationships with so many people? I say no and have asserted that VCPR really should have been CVRP <Link>. Clients are often frustrating, much like young students, distracted, too busy to listen, emotional, sometimes afraid and even apathetic. It’s a lot when you think about it.
Our job is to engage people first, earn their respect and preliminary trust, address their animals’ or their businesses’ needs and hopefully share enough to retain that client over time. This allows us to become a partner in their animals’ health journeys. This happens when we help clients and customers change. It is something to contemplate.
I saved these bullets years ago but lost the source. Insightful, they assert the four times people change:
- When they hurt enough they have to
- When they see enough they’re inspired to
- When they learn enough that they want to
- When they receive enough that they’re able to
Source: Animal Health Digest. No link, original source unknown.
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