Pet ownership beyond cats and dogs may make up a small part of the industry’s focus, but trends in small pets mirror what’s 
happening in the marketplace.
The popularity of reptiles and amphibians within the pet trade is simply on fire right now. . . ” – John Mack. founder and CEO of Reptiles by Mack
Source: Petfood Industry, October 2020. Link.
INSIGHTS: Watch any two episodes of the veterinary shows on Nat Geo and you’ll likely see a small pet presented to a vet team for care. You’re also likely to hear the vet praise the owner for their knowledge of the animal and witness how true collaboration can improve the life quality of these unique pets. Such interactions demonstrate the exemplary results when owner and veterinarian triangulate their focus and knowledge together to find solutions or options.
Also see: 2 powerful words to empower animal owners, AHD, October 27, 2020. Link.
Asking “WHAT ELSE?” following clarification or acknowledgement is a primary key to adjust your position when communicating with animal owners” – Kirk Augustine