Opinion, Sponsored Content from Addison Biological Laboratory, Inc.
Last week I asked the question, “What ever happened to COHAT?” an acronym Comprehensive Oral Health Assessment and Treatment. The logic made sense and leads to reasserting the need for in-home oral health to be presented as a priority.
Dental exams are a component of COHAT often required more frequently when in-home oral health care is not a priority”
The marketplace for water additives and oral care products is growing, even in the last few months. BtoC online companies seek to capture some of the oral care opportunities seldom realized in the veterinary marketplace.
In January 2020, we touted pet oral care as a critical component of healthy pet management comparing it to the importance of vaccines and flea, tick and heartworm prevention. The oral care topic remains an opportunity for veterinary clinics and retailers alike. These two posts and their links support taking this assertive position*, which I believe is a win for pets, animal owners and veterinary teams.
Source: What ever happened to COHAT? October 27, 2020, AHD. Link.
Source: Make in-home oral health a priority for every pet, January 14, 2020, AHD. Link.
INSIGHTS: * AHD’s editorial objectives are to avoid taking assertive positions as I’ve done here. For this topic, it is past time to drive oral care at home as a priority, along with good nutrition, core vaccination and parasite prevention. After all, pet owners already know the plaque story and the importance of daily oral care for their own mouths.
Consider . . . talking about oral care versus dental exams and treatments. I’m confident you’ll see positive results.”