Animal health businesses have traditionally grown with a more-better-faster mindset. We’ve integrated computer, telephone and internet advancements to extend existing brick and mortar platforms.
Now, a new generation of boundary-breaking entrepreneurs are following disruptive models that turn the way we traditionally ran businesses on its head, writes Rebecca Livesey. They don’t care about the rule book and just focus on growth and innovation. Beyond digital improvements, it’s about changing mindsets and putting people first to affect real change . . . transforming business as we know it.
Source: Entrepreneur, August 12, 2019. Link. Business transformation isn’t just a 21st century buzzword, it is crucial.
Business transformation is about identifying techniques or processes that aren’t being serviced to their maximum capacity, and how alternate solutions can be applied . . . to gain market share, increase revenue and customer satisfaction or reduce inefficient expenditure.
INSIGHTS: Livesey’s comments remind me of Jake Breeden’s book, “Tipping Sacred Cows” < link >. Transformation or cow-tipping requires challenging incumbent methods and considering alternatives.
NOTE: Animal health pros can become more familiar with animal health’s rapidly changing e-commerce landscape at the upcoming NAVC Media E-Commerce Summit, September 17-18, 2019, Kansas City, MO < link >.