Imagine a pet owner talking to a virtual assistant via Alexa about a problem with their dog at 3:00 a.m. which sets up a live phone call from a veterinarian only minutes later. Or, having your cellphone notify you that your dog is barking excessively because the house is on fire or a stranger has entered. These and other technologies had attendees riveted as presenting companies introduced working platforms during the NAVC E-Commerce Summit this week. These aren’t futuristic notions. They’re already deployed in the consumer and veterinary pet markets.
The pet-owning consumer is now fully in charge of how, when and where they will get pet services and products.
Kudos to the NAVC team and all the speakers for showing attendees where we are with digital engagement in the consumer pet market, how it impacts veterinarians and technologies operating and developing in the animal health market.
Source: Today’s Veterinary Business. Link. Summit speakers presented on artificial intelligence, telemedicine, the e-commerce channel, voice activation and customer engagement as cornerstones of the various presentations this week. There was definitive consensus surrounding the needs of today’s pet owning consumer and that those persons are the drivers for the foreseeable future.