Paul Sullivan takes a circuitous route through pet economics, market growth and the challenges of price versus value. References to pet owner attitude changes include contrasting the Snoopy generation of 30 years ago with the current Brian (Family Guy) generation. Sullivan’s perspectives are dashed with quotes, pet health examples, products and animal health companies.
Two statements stand out :
It’s not what veterinarians are charging,” Dr. Carol McConnell, Nationwide said. “It’s more what consumers are choosing to pay.”
Still, the ultimate arbiters for many of these treatments are not the specialists but the neighborhood veterinarians. And sometimes they say enough is enough.
Source: New York Times, October 12, 2018. Link.
With new drugs, we look at the practicality of it and how safe it is. Then we ask: ‘How much is this going to cost? Is it going to be of good benefit to you, or it’s going to be a waste of your money?’”
INSIGHTS: Animal health pros need to review content like this especially considering the reach of this publication. Pet insurance is a worthwhile financial risk avoidance option to support.
At the end of 2017, The Times had a total of more than 2.6 million digital-only subscriptions.