The launch of Animal ER Live on Nat Geo WILD is a game-changer for animal owner perceptions of veterinary hospitals, veterinarians and veterinary staff members. Animal ER Live joins current family friendly veterinary programs featured on the network that include Secrets of the Zoo, Dr. K’s Exotic Animal ER, Dr. Oakley, Yukon Vet and the network’s number-1 series, The Incredible Dr. Pol.
Animal ER Live exposes viewers to a level of clinical activity most animal health marketers and sales representatives will never experience.
The show airs Saturdays and Sundays at 9:00 p.m. Eastern/Pacific on Nat Geo WILD. Viewers watch in real time as cameras bounce to and from featured animal hospitals and mobile vet emergency units in Boston, Massachusetts; Portland, Oregon; Charleston, South Carolina; Plainfield, Illinois; Kanab, Utah; Fort Bragg, California and Waller, Texas.
In-studio host Mark Steines, along with veterinary experts Dr. Justine Lee and Dr. Will Draper, guide viewers and provide insight to what audiences see. The series covers a wide range of cases in emergency rooms and waiting rooms, plus accompanies vets to homes and farms to treat animals that are too sick or too big to travel.
Source: National Geographic Wild. AnimalERLive. The show airs Saturday and Sunday nights at 9 p.m. ET/PT on Nat Geo WILD.
Social Media tags: #AnimalERLive; @natgeowild on Twitter and Instagram; facebook.com/natgeowild
INSIGHTS: The current veterinary programming offers animal owners the opportunity to experience the complexity of veterinary care, see support staff in their roles and uncovers the emotional aspects of animal ownership, bonds and the compassion veterinary teams have for animals and their people.
For animal health pros, Saturday nights may never be the same. Set your DVRs, listen to the dialogue, note products and techniques, and watch how veterinary technicians interact with and support DVMs. This is as close to being there as most of us will ever experience.