I have supported itemizing veterinary services. This also includes billing some items at no charge and adding a professional courtesy comment when zero dollars is invoiced. Brenda Tassava, CVPM, offers good perspectives on the value of itemization instead of lump sum charges. Regardless of waht approach is used, Tassava is spot-on about strategically pricing services and fees.
Source: Veterinary Team Brief, September 2017.
Adopting a consistent pricing strategy for non-shopped services and treatments is essential to the financial health of any veterinary practice. Be sure to share the practice’s pricing strategy with the veterinary team to ensure team members know how and why fees are assigned and to enable them to more confidently present treatment plan costs to clients.
INSIGHTS: Veterinary services can be a mystery to animal owners unless we talk and show them the expertise the entire team brings to the animal’s side.