Americans spent more on pets in 2018 (avg. $662) than on fresh fruit and vegetables, alcohol, beef, pork and poultry, water and other services or medicinal drugs <link>. Consumer research on convenience can help us better understand animal owner needs as a reflection of how they manage their lives.
Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. National Retail Federation’s Consumer View is a recurring look at consumer forces that shape retail. For the Winter 2020 Consumer View, NRF sought to understand the role convenience plays in their shopping decisions.
Over nine in 10 consumers are likely to choose a retailer based on convenience. . . they are looking to retailers to help them save even more time and effort in their busy lifestyles.
Source: National Retail Federation, January 14, 2020. Link. Click through the latest report to uncover how convenience shapes today’s shopping and the future role of convenience for the retail industry.
- 97 percent have backed out of a purchase because it was inconvenient to them
- 58 percent are willing to pay more when it comes to groceries, personal care items and pet supplies
- 36 percent feel retailers don’t always live up to their convenience expectations
INSIGHTS: As animal health pros, we remain an important component of meeting animal-owning consumer needs and expectations. Home delivery platforms and timely reminders to keep medications, diets and treatments are two of the most convenient services we have in our industry. Add pet insurance and/or wellness plans into the mix and veterinary care becomes less of a burden to the animal owners.