Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry, shares her insights on all things pet food, addressees market trends as well as news and developments in pet nutrition, food safety and other hot topics for the industry.
Source: Petfood Industry, June 20, 2016.
Considering that e-commerce is now a fixture for businesses and consumers, including with pet food, you would think that we understand and know a lot about this distribution and sales channel. However, it still seems to pose a puzzle for pet food companies, retailers and market experts. (The same situation likely applies to other industries and market sectors, too.)
INSIGHTS: Dimension and weight realities have long made pet food a distribution challenge. Not much has changed in the e-commerce age. Many animal health professionals will appreciate some of the metrics presented.