Informative and sometimes laughable insights about dog and cat owners are the results of a study following 100 million devices to search the interest. Curious about the customer experience journey for pet owners, The Digital Consumer <link> pitted dog people against cat people and examined data from Jumpshot’s 100-million-device panel <link> to get a sense of the behavior patterns for each group.
After Petsmart, dog owners are more likely to search for tools and paint, frequent car shopping and auto supply sites, and search for outdoor gear and apparel.
. . . cat owners seem a bit likelier than dog owners to be home-focused and interested in books, more than dog owners at least. Cat owners were way more likely to buy food online and being movie fans, they were 1.5 times more likely to search for movies on Google.
Source: The Digital Consumer, August 9, 2018. Link. Research has also shown that when it comes to marketing to pet owners, that place and pet-owner location is important. For example, 63 percent of urban pet owners purchase pet products online compared to 42 percent of their suburban and 32 percent of their rural counterparts.
Since millennials (35 percent of pet ownership) are opting for urban or suburban spaces over rural life, the largest demographic of pet owners lives in cities, shops online, and will spend more on their pets than members of previous generations.
INSIGHTS: If you’re like me, you’ll get a good laugh from some of the results. Regardless, marketing persons, their agencies and digital teams will want to study this with actions in mind. To quote Arte Johnson’s Wolfgang character from the 1960s TV series Laugh-In, “very interesting!”. <link>