Omnichannel shopping for pets has taken hold among all generations in the U.S., according to survey responses, shares Packaged Facts’ David Sprinkle in an analysis of pet food and pet product sourcing choices made by multiple generations of pet owners.
Sprinkle also explains the cross-shopping dynamics, summarizing shopping trends as a competitive reality in the pet product space. Options underlie the game-changing recent history of pet industry dynamics, which include omnichannel, autoship/subscribe and save, border-crossings between pet products and vet/pet services, and increasingly “all of the above” market positioning and customer loyalty programs.
Source: PETFOOD Industry, January 23, 2025. Link.
56 percent of pet owners describe their overall pet product shopping patterns as “all of the above.”