Ollie, a subscription-based fresh dog food company, has acquired DIG Labs, an AI-powered diagnostic company, providing real-time, image-based pet health screenings across stool, weight management, skin and coat, dental care and more. The company shared its Foodback Loop™ is a revolutionary, closed-loop, and proprietary process that leverages over 20 million first-party data points to improve product development, recipe formulation, and feeding algorithms, ultimately leading to healthier dogs.
Source: PR Newswire, October 3, 2024. Link. Ollie partnered with DIG Labs to launch free app-enabled Health Screenings last fall, which prompted members to submit photos to receive expert analysis and guidance about their dog’s digestion, weight, skin and coat, and oral health. The screenings have been well-received by the Ollie community.