Katie Jordan shares results from a National Retail Federation survey of consumers to better understand their expectations about technology, and what they hope to see in the future. She says it’s important to note which shopping technologies customers value.
. . . more than three out of five consumers feel retail technologies have improved their shopping experiences . . . when shopping online, eight in 10 say they’ve had better interactions thanks to retailers’ technology investments.
Source: National Retail Federation, July 25, 2019. Link. Consumers find it important that brands offer technology throughout the shopping journey, particularly when it comes to taking the guesswork out of the pre-purchase experience.
INSIGHTS: Animal health pros can become more familiar with animal health’s rapidly changing e-commerce landscape at the NAVC Media E-Commerce Summit, September 17-18, 2019, Kansas City, MO < link >. For leaders and change agents in animal health businesses, this summit is a high priority.