The popular “Beef, its what’s for dinner!,” campaign has been retooled and updated to be more relevant to today’s consumer. We think animal health pros will enjoy seeing the videos of the new ads and components. Commercials range in length from six seconds for sites like YouTube to a traditional 30 second ad for streaming services.
Source: Drover’s, September 14, 2018. Link.
We’re leveraging all the assets that beef has including the people who raise it, the protein that it provides and taste,” Alisa Harrison says.
INSIGHTS: Animal health pros can use the campaign materials on social media and as a fun place to start a conversation. Also check to see if one of the cattle producers is a customer so you can acknowledge their involvement and efforts.