A new study from the University of Kansas finds that spending time on social media networks doesn’t leave users feeling isolated or lonely. Published in the journal, “Information, Communication & Society,” the study concludes that using social media offers no evidence of losing face-to-face communication with friends and family.
The KU researchers followed this with a recent study in which they observed people themselves. They again showed no relationship between using social media and diminished social interaction.
Source: SJ Insights, March 20, 2018.
In summary, what Hall explains is that active social media users can still differentiate forms of interaction, and on average will not use social media as their first and main source for communications.