A new study of pet owner behavior finds important differences in the ways millennial pet owners make decisions about their pets’ care compared with older pet owners—and how and when both groups decide to involve a veterinarian.
Source: DVM 360, July 20, 2017.
Veterinarians and pet owners see the world differently. The research highlighted important differences between how veterinarians and pet owners view various aspects of pet care:
- Preventive health
- The veterinarian-client-patient relationship (VCPR)
- The purpose of a veterinary visit
INSIGHTS: Referencing a learning journey, millennials tend to cast a wide net when they’re looking for information to support a decision. They “actively gather, curate and assess information from many, many sources.”