Revamping the New Product Showcase Award categories, the WPA named a winner in each of seven categories:
- Innovative (never-before-seen solutions)
- Lifestyle (products designed to improve pets’ health and well-being)
- Shelf Appeal (packaging that stands out and clearly conveys the product’s benefits)
- Point of Purchase (in-store displays that grab shoppers’ attention)
- Technology (new products with modern, high-tech features)
- Humanized Pet Products (pet products that also benefit humans)
- New Food Product (original, new-to-market food and treats)
Source: Pet Product News, August 20, 2019. Link. The revamped award categories are aimed to “shine the light on categories growing in importance to retailers and their customers,” said officials for the organization.
INSIGHTS: A pet fitness robot, treats, bars and a calming carrier are among the award winners. SuperZoo < link > was expecting to welcome more than 21,000 pet industry professionals August 20 to 22 in Las Vegas < link >.