Incoming National Cattlemen’s Beef Association president Craig Uden brings a history of industry involvement and passion to his new position. He discusses the changes to the beef production business including trade, sustainability and market volatility.
Source: Beef, January 2017, page 6.
Talking about seeing big picture, Uden said, “I think our key thing is information. We have to come together as cattlemen, come together as an industry because we have great challenges out there from different organizations that don’t want us at the center of the plate.”
Also see: Does the beef industry have the drive to promote itself?, a commentary by Troy Marshall, Beef.
INSIGHTS: If you aren’t familiar with beef industry priorities, these articles will give you a good picture of the key challenges and the number of initiatives being managed to keep beef strong.