What’s the risk if I don’t follow the parasite control regimen? What’s the benefit if I do? Stress those two answers for your customer and your compliance will improve.
Source: Veterinary Advantage, April 2017. Link. Negative or positive consequences are great motivators in helping people embrace change. Conversely, the lack of consequences, either negative or positive, will only reinforce the status quo.
INSIGHTS: Show and tell time = heartworm picture.
Also see: Yes to testing and to preventatives . . . or sign a waiver, AHD Archives, February 20, 2024. Link.