Asserting that the modern pet owner demands a more engaged, transparent and responsive veterinary experience, Aaron Massecar MA, PhD, and Kelly O’Brien share perspectives about practicing veterinary medicine in this digital and advancing technology age. They cite a study indicating online searches can strengthen the veterinary-client relationship and share the importance of a multi-faceted approach to managing the overall pet owner communications and experiences.
. . . the field of veterinary medicine must evolve . . . the modern pet owner demands a more engaged, transparent and responsive veterinary experience.”
Source: Today’s Veterinary Practice, April/May 2024. Link.
INSIGHTS: The most searched terms at petmd.com over the past year are shown below. Using this list for staff training and in meetings could likely expedite some interactions, as well as finding out where staff members may not be aligned.
Visitors to petmd.com inquired about these topics most over the past year:
- Canine health conditions: kennel cough, parvovirus, determining pregnancy, pancreatitis, identifying flea eggs
- Feline health conditions: urinary incontinence, acne, hyperesthesia syndrome, respiratory infections, pregnancy, constipation, fading kitten syndrome
- Symptom checker: acting weird, vomiting, diarrhea, vomiting and diarrhea, itching, coughing, lethargy, not eating, eye problems, limping