The 2025 VETTY Awards® Grand Prize winners include:
- BEST IN SHOW (FOR PROFIT) AWARD: “Galliprant – Playing with Fire” by Elanco Animal Health and BarkleyOKRP. Category: Campaign – B2B/Trade.
- BEST IN SHOW (NONPROFIT) AWARD: “KC Animal Health Corridor WORKFORCE Campaign” by Animal Health Corridor and JNA Advertising. Category: Campaign – New Product, Program or Service Launch.
- LARGE ANIMAL AWARD: “Vence Digital” by Merck Animal Health and FWD People. Category: Large Animal Digital.
- JUDGES’ AWARDS:
- “2025 NexGard PLUS & NexGard COMBO Gard Yard” by Boehringer Ingelheim & Shepherd Agency. Category: Tradeshow Experience.
- “The Equine Ophthalmology Program” by The Equine Practice Company and Brown Fox Media. Category: Large Animal Video.
- “Zoetis Cerenia ‘Leave Mo Behind’ Campaign” by Zoetis and FWD People. Category: Campaign – Consumer.
- NAVC SPOTLIGHT AWARD: “Pro Plan Veterinary Support Mission” by Purina® Pro Plan® Veterinary and Checkmark. Category: Campaign – New Product, Program or Service Launch.
Congratulations to ALL the winners!
Source: NAVC, The VETTYS, January 13, 2026. Link.
Each year, the VETTY Awards® honors the top marketing champions in animal health care, and this year was no exception . . . these winners excelled where it mattered most — precision, creativity, and results — with stellar campaigns across all channels. NAVC is proud to celebrate their work and impact on our industry.” – NAVC CEO Gene O’Neill