Labeling challenges, key word definitions and regulatory oversight challenges the natural pet food market, as well as our human food markets. This quick read will provide some insight as veterinary teams and sales representatives discuss this food category, including treats.
Source: Petfood Industry, February 1, 2016.
Managing marketing claims on pet food packaging and in other marketing materials (websites, brochures, social media, etc.) in the US is becoming more and more complicated. In the past, it has been enough to simply comply with AAFCO guidelines, state model bills and Food and Drug Administration regulations. Now it is important to consider the risk from a class action lawsuit as well. As frustrating as this is, it is the reality in which pet food now resides.