Among product segments that retailers dominate, the $3 billion litter category is projected to grow theee percent over the next five years. Clay litter sales remain strong, but new litters made from corn, grasses, coconut, hemp and even lavender are making their way into a growing natural, ecofriendly list of litter options.
. . . consumers are leaning toward a natural litter, as they know the benefits for themselves, their cats and the environment.
Source: Pet Product News, September 10, 2018. Link.
Cat customers with litter questions generally ask about tracking, clumping properties, odor control and how much litter to put in their box. . . We recommend multiple litter boxes strategically placed and kept clean on a daily basis.”