Canine periodontitis and feline diabetes are the most expensive health conditions to treat, according pet insurer Nationwide. It identified the top 10 medical conditions that affect dogs and cats and their associated costs. Here’s a sample:
Top 3 of 10 most common medical conditions for dogs
- Atopic or allergic dermatitis – average cost to treat: $255
- Otitis externa – average cost to treat: $172
- Benign skin neoplasia – average cost to treat: $377
Top 3 of 10 most common medical conditions for cats
- Cystitis or urinary tract disease – average cost to treat: $495
- Periodontitis/Tooth infection – average cost to treat: $434
- Gastropathy – average cost to treat: $334
Source: Veterinary Practice News, March 15, 2018.
Nationwide members spent more than $96 million in veterinary care in 2017 to treat the top 10 most common medical conditions affecting their dogs and cats.
INSIGHTS: Attention sales representatives! Use these lists to align your product(s) offerings for each of the top conditions. Then sit down with decision makers to review their current treatment approaches to find opportunities for discussing your products’ features, functions and benefits. By doing so, you’ll be better in tune with your customers’ needs and ensure you are considered a primary source for information. Expect win/win/win results.