NBQA auditing processes have improved over the past 25 years, leading to an increasingly meaningful set of results. The 2016 National Beef Quality Audit observed a decrease in cattle with hide brands, horns and an increase in the frequency of Prime and Choice carcasses. Still, continuous improvement is indicated including how to tell consumers the story of beef’s value.
Source: Drovers CattleNetwork, August 29, 2017.
An important strategy for improved industry health and success was evident in the research. Utilizing BQA and its principles to increase consumer confidence and enhance industry commitment would encourage greater beef demand. improve beef conformity and would benefit every member of the beef community.