The National Animal Supplement Council is expanding its quality standards for treats and large-format chewables to bring the same level of trust, transparency and quality assurance to them that already exists for pet health and nutritional supplements
Products called “functional treats” are a particularly challenging segment, offering everything from calming support to joint health benefits in convenient, palatable forms. These treats* create an issue, as the intended use and ingredients make it impossible for some products to comply with both state and federal regulatory requirements.
Source: Pet Age, July 31, 2025. Link. NASC’s new program not only extends the organization’s proven audit and certification process to treats, but also covers larger format products containing ingredients like herbs, glucosamine, MSM, melatonin, SAMe, milk thistle, immune-supporting mushrooms and hundreds of other ingredients currently marketed in “health supplements.”
* The term “treats” is a food term that establishes the regulatory pathway for these products as food.
NOTE: NASC audited member and non-audited member list. Link. Companies listed with the Audited Member designation are member companies that have earned permission to display the NASC Quality Seal on their products.