PR News is a source for communications intelligence. We’re sharing some stories its editors deemed important for 2021. Animal health pros using social media, conducting marketing or working with customer experience efforts will find good tips in this collection.
Source: PR News. Link.
AP Style Updates: Social Media
PR NEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.
Report: Focus More on Facebook, Customer Service Efforts on Social in 2021
A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.
4 Tips to Incorporate LinkedIn into Your B2B Social Strategy
B2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are four easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.
Lessons from Burger King’s ‘Whopper’ Start with ‘Know Your Audience’
Burger King UK’s misstep on International Women’s Day is well known. One of the takeaways, writes Yonder CMO Lisa Roberts, comes from a basic principle: Know your audience.
McCammond’s Story: Is There an Expiration Date for Tweets?
Alexi McCammond seemed to have everything going for her: intelligence, a great job, youth and a well-connected beau. Her upward path hit a bump or two, but she’d recovered, until racist social posts she wrote as a teen resurfaced.