Farm Journal shares research results about how farmers use e-commerce to buy crop inputs. While intentions and behaviors were out of synch, the information on online experiences and category selectivity are important considerations. Animal health sales and marketing personnel can use these data as a reference to their own research.
For farmers . . . If e-commerce adoption continues to increase, and if it matches the intentions of this survey’s respondents, 1 in 7 farmers will buy some of their crop inputs online.”
Source: AgPro, November 2019. Link.