Price transparency is truly in-hand, according to a recent survey that investigates how U.S. consumers use their smartphones in stores.
- 47 percent plan to use their smartphone to search for competitors’ prices
- 36 percent will look up product reviews
- 30 percent will sign up to receive in-store promotions
- 28 percent will take pictures for future reference
- 16 percent will scan a QR code, according to an infographic published by Opera Mediaworks.
Source: Media Post, November 3, 2016.
Loyalty is not found online, it’s earned in person, according to a report from Revel that takes a look at the current state of retail. In fact, consumers are five times more likely to develop brand loyalty to a company if they shop in person rather than online.
INSIGHTS: Animal owners follow these trends. Therefore, veterinary clinics and retailers need to ensure their pricing on dispensed products aligns with the marketplace. Calling or visiting competitive locations is time consuming. Vet-Advantage provides a Price Index tool to help understand and align pricing competitively.