More than 23 million American households adopted a pet during the pandemic – so far, according to the American Society for the Prevention of Cruelty to Animals. And, boy how they pampered those pets. Americans spent $21.4 billion on nonmedical pet products through November and $28.4 billion on dog food, according to Euromonitor International. Rover, the dog sitting and boarding platform, reported $157.1 million in revenue for Q3 last year. Reality is hitting as owners prepare to return to work in person, Omicron notwithstanding.
Source: Washington Post, January 7, 2022. Link. Barkbox, the subscription treat and toy service, saw membership increase by 39 percent compared with the same period a year ago, the company told The Post, and revenue increased by 130 percent between April and September compared with the same period in 2020.