Ethnically diverse, tech savvy and splurge spenders, millennials have become a powerful force in the pet markets. All animal health pros will find value in this article.
Source: Pet Product News, June 2016.
About 74 percent of millennial pet owners own a dog, nearly half own a cat, and across all species of pets, owners of small animals, reptiles and fish are more often from millennials and gen-Xers,” said Bob Vetere, president and CEO of the American Pet Products Association. “As millennials prepare to take the reins as the primary demographic of pet owners from the boomers, we are keeping a close eye on ownership and spending data. Here’s what to consider when selling to millennials, a self-indulgent, eco-conscious, ethnically shifting customer base.