Millennials are fueling a growing market for luxury pet items as they put raising children on hold or chose to be childless. One example is street-inspired clothing for dogs with price tags that reach $202 each. Millennials are also dropping cash on pricey foods and day care for their pets.
Many are treating their pets as if they were kids and devoting a growing share of their disposable income to them.” – Emily Anatole
Source: Business Insider, March 19, 2019. Link.
Over the last year, 14% of millennials bought a luxury item in pet-care category: not far from the 18% of millennials who made luxury purchases on children’s items . . . “
INSIGHTS: Whether you agree or not with spending more on a dog’s jacket than your own, there is a silver lining for animal health pros. Consider the number of pets who are not compliant to routine vaccinations, preventatives and dental care. Apparently the money is there for many animals but we have not convinced animal owners that managed animal healthcare is enviable.
Consider posting pictures of pets that ARE compliant. For example:
- I got my teeth cleaned today.
- Come on fleas I dare you to bite me now.
- Mosquitos can’t hurt my heart now.
- I’m protected!