You’re just as likely to use social media if you are 35 to 54 years old or if you’re under 35 years old. This shift and other insights in the Social Habit report from Edison Research, is important to practice marketers who promote their clinics via social media. Instagram and Snapchat users are typically younger, but those older than 34 outnumber youngsters on Facebook, Pinterest and LinkedIn. Facebook has the most users older than 55. LinkedIn has the most users between 35 and 54 years old.
Source: edison research, May 30, 2019. Link. WhatsApp differentiates itself from other social media brands in the U.S. by having the most ethnically diverse user base. Thirty-eight percent of WhatApp users are Hispanic, 28% are white, 27% are other ethnicity, and 7% are African-American.