Microchipping remains a controversial subject with pet owners. To help, comparing microchips is easy with the chart in this infographic. According to the American Veterinary Medical Association, “A study of more than 7,700 stray animals at animal shelters showed that dogs without microchips were returned to their owners 21.9 percent of the time, whereas microchipped dogs were returned to their owners 52.2 percent of the time. Cats without microchips were reunited with their owners only 1.8 percent of the time, whereas microchipped cats went back home 38.5 percent of the time.”
Source: Firstline, July 6, 2017.
According to Adam Oliver, common pet owner objections to microchipping include:
- Pet owners think they are too costly.
- Owners believe microchips require a full surgical procedure to implant them.
- Pet owners believe they will never need a microchip.
INSIGHTS: While comparison of this chip vs. that chip is normal, the real challenge in the chip market is non-chipped pets. Sales reps can use micro-chipping as a method to help veterinary clinics support open houses or special animal care days.