Jeanne Shields says to forget Gens X, Y and Z. The biggest growth market is what she calls Gen Fur. Shields sites a recent article from Forbes < link > that features metrics that confirm the explosive growth of the pet industry.
The new generation of pet owners embraces pet ownership with enthusiasm and spares no expense in treating their pets like family.
Source: LinkedIn, June 13, 2019. Link.
. . . Gen Furs are attracted to the smaller financial commitment of pets, they have no problem spending money on keeping Fido happy. To them, pets are family, and they deserve all the creature comforts and accoutrements that humans love. Spare none.
Also see: The biggest trends in the pet industry, Forbes, November 2018. Link.
INSIGHTS: Gen Fur thinking exposes both opportunities and challenges for animal health pros. These pet owners are savvy digital users, do their own research and do not always trust tradition. However, they are hungry for information and education on the best solutions for their pets.