The North American Meat Institute released a new Dr. Temple Grandin-narrated “Glass Walls” video shot in a lamb processing plant. The video is the latest in a series of videos that seeks to shine a light on animal care and handling processes used in meat packing plants. Other “Glass Walls” videos focus on beef, pork and turkey plants. The series has generated more than a 1.2 million views online.
Source: National Institute for Animal Agriculture, May 5, 2016 News Bulletin.
Dr. Grandin explains in the “Glass Walls” video that calm handling is not only the most humane approach, it also creates safer workplaces and better quality meat. The video accompanies the industries How to Handle Sheep video series also narrated by Dr. Grandin.
INSIGHTS: More than 150 million pounds of lamb was produced in the U.S. in 2015. Production is expected to grow two percent to three percent in 2016 according to Sheep Industry News.