Marketing is about how customer values translate into aspirations, insecurities, fears and motivations. They only want to know what a company stands for as it relates to them. Sound familiar? Kris Gage sounds a bit cynical in her article that will likely hit home with marketers as they make decisions for 2018.
Source: The Startup, November 11, 2017.
Marketing is about figuring out who your customers are, what they value, and most importantly how this manifests in insecurities and aspirations. And then it’s showing them the solutions in your brand.