Most veterinary hospitals offer wellness plans or pet insurance brochures. A takeaway from this article is to support one or two of them and present them to clients from all points of contact in the practice. The article outlines strategic and tactical elements to consider. Remember that wellness plans positively impact compliance to veterinary recommendations and remove some barriers to routine veterinary check-ups.
Source: MWI Messenger, January 2016, Page 10.
It is important for veterinary teams to understand the fundamental message behind wellness plans. Yes, marketing efforts will talk about the benefits (typically financial savings) but, underneath it all, wellness plans essentially mean this: “We believe every pet should receive the following veterinary care every single year, so we’re mapping it all out for you in advance so that you know what’s best for your pet and can plan ahead.”