The younger generations of pet market consumers are critical to the bottom line of pet product and service marketers, says David Sprinkle.
. . . Gen Z and Millennial pet owners are on the cutting edge of humanization in the relationships between pet owners and their pets.
Source: Pet Food Industry, December 21, 2018. Link. Market research firm Packaged Facts estimates that the 57 million 18- to 39-year-old pet owners account for 41% of adults owning pets.
Also see: Millennials could be the boost pet insurance needs, VETTED, December 17, 2018. Link.
Increased humanization of pets amongst younger pet owners might lead to more acceptance of pet health insurance.