Opinion
The online pharmacy business has a new option presented as a vertical channel strategy to eliminate the middleman. Cuban’s company launched the online pharmacy, Mark Cuban Cost Plus Drug. Focusing on transparency, the pharmacy’s prices reflect actual manufacturer prices, plus a 15 percent margin and a $3.00 pharmacist fee.
Source: United Press International, January 22, 2022. Link.
INSIGHTS: Prescription animal health products have become more available online in the last couple decades. No doubt Cuban’s initiative will put price pressure on human products veterinarians use when no animal health labeled product is available. What his company will choose to do with animal drugs remains to be seen, although one can speculate it will only be a matter of time before they will be included.
Adhering to VCPR guidelines remains a critical step in providing Rx drugs to animals.”