Pet owners are turning to pet food to boost their pets’ health and wellness, writes David Sprinkle. His takeaways from the January 2026 Packaged Facts survey data show the priority of pet food as a pet health product rises up the generational ladder, tied to a greater likelihood of populations owning more senior pets than ever before.
Source: PETFOOD Industry, May 11, 2026. Link. The over-arching pet owner trend of seeking out higher-quality and more ambitious products to maintain pet health, wellness and longevity . . . has long turned to “functional” pet foods.
Two forces are driving pet food market trends: economic pressure and pet owners’ desire to provide what they perceive as the “best” nutrition; less processed, more natural options.”
INSIGHTS: Articles like this give animal health pros perspectives about pet owner preferences to influence diet conversations and clarify questions such as, “What is most important to you, since you’ve asked about changing Missy’s diet?”
Leave a Reply