It is difficult to imagine how big an opportunity can be when it’s a problem or market that is very specific. You may dismiss it as a problem you identified that is uniquely yours and assume it is a small opportunity. Or, you can’t fathom how you would possibly create a business model around the concept.
Source: Forbes, April 21, 2020. Link. We were spending our time researching all these “hot” spaces. What if, instead, we started looking at “boring” spaces. What if we went back to our roots and started exploring niches that might be big enough to matter?
INSIGHTS: Niches are where today’s opportunities are hiding.