Stockmanship practices are important to prevent physical defects such as bruising and stress-related injuries on beef tenderness and grade. These practices also influence public perceptions, as consumers increasingly expect producers adhere to animal-welfare standards as a necessary component in their perception of beef quality.
Source: Drovers, November/December 2017, page 12.
From improved heifer conception rates to reductions in shrinkage, low stress handling shows benefits across many metrics.
INSIGHTS : This is excellent information to share with producers. Use it in emails, social media and during VFD consultations.